Tag: cmyk

Why we should design and print in pure CMYK

We all know that the physical print process happens in CMYK. For those that don’t know, now you do. CMYK stands for cyan, magenta, yellow and key – or black as it’s more commonly known. While we design printed articles in CMYK and print in CMYK why is it that we do not design purely using these four colours? A whole brand or publication that uses only CMYK would stand out so much in a competitive industry. LESS PRINT INCONSISTENCIES How many times have you sent something to print and been disappointed......

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