THE MAGIC OF DESIGN
A lot of Harry Potter fans would be excited to visit Hogwarts and the magical world many grew up reading and watching on the big screen thanks to J.K Rowling. Don’t get me wrong, the studio tour in Watford had me excited to see how everything was pieced together to create such a realistic fantasy word. However, there is so much more to the story of Harry, Ron and Hermione than meets the eye. It isn’t until you reach the end of the first section at Harry Potter world that you are able to see the scale and amount of work that went into the behind the scenes graphics. It truly blew me away with the amount of detail, illustration, texture and realism. These designs were a vision of fiction, but very much alive and real in the design and magical world.
Without design and the incredible imaginations of the production design teams a lot of what we see on screen wouldn’t be possible. Each of the four houses has their own emblem, and Hogwarts itself is, of course branded, with a crest that any student would be proud to wear on their uniform. But J.K Rowling didn’t design such things, she imagined them. Someone had to take her words and turn them into a vision that has since become so iconic in British culture.
Such a huge part of the wizarding world is behind the scenes. The special effects make quiddich, three headed dogs and platform 9 3/4s possible. Yet an underappreciated element of design in the Potter franchise is the graphic design. Someone had to create the likes of the Quibbler magazine, The Daily Prophet, and the Weasley’s packaging for their puking pastels and love potions. There was one dynamic duo who created such things and their work is incredible, bringing Harry Potter and the wizarding world into reality.
The duo of Miraphora Mina and Eduardo Lima worked together throughout the franchise of motion pictures. After eight movies there are so many iconic pieces of work that it’s difficult to imagine anyone else creating such designs. Without question they landed a job of a lifetime! You’ll see such a broad range of styles depending on what the product in question is. The Weasley’s have bold and striking artwork reflective of their mischievous personalities, whereas the Marauders Map uses two colour and traditional illustration to resemble its history as its passed down to young witches and wizards. Each design is full of character and life, and for any designer struggling to find new inspiration visiting Harry Potter world will surely get you out of your creative block funk.
June 15, 2017
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