WHAT THE HUCK?

WHAT THE HUCK?

What makes a magazine stand out in this digital age? What makes print so special? The answers? Creative typography and illustration. Huck magazine has both of these working in its favour, making it a leading independent cultural magazine that has 50 plus issues printed since its debut in 2006.


“Huck proves there is a future for magazines as beautiful, tactile objects made to be read then kept.”

Jeremy Leslie, Magculture


Unlike mainstream magazines, the front covers of Huck don’t feature celebrities. This is all because they want to showcase their DIY roots and their rebellious outlook on life and culture – often featuring the surf and skate scene, wellness and the grassroots counterculture. It’s typography and illustration is daring and feeds into the rebellion as they creatively push the boundaries of printed publications.

The pages don’t specifically follow a templated layout with the columns varying in width from article to article resonating with the DIY feel, giving the reader a feel that each publication is bespoke and a unique experience to be engaged with each time the reader picks up the magazine. As each page differs there is scope to play around and experiment with the typography and illustration. Past pages have featured illustration spreads that creatively use white space to give the imagery a chance to stand out as art on their own. A combination of fonts and hand-drawn typography continues the flow of organic DIY and the rebellion of traditional magazine practices of rigid fonts for certain header styles and point sizes.

Huck rarely disappoints with its design. It’s a celebration of independent magazine culture and each edition is a standout publication with incredible attention to detail and individuality that makes you believe in the power of print and its surge of unique independent magazines.

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